The Aspiring CEO

Email marketing is one of the best marketing methods available for small businesses with strict budget considerations. Here are the top benefits of email marketing for new businesses to grow: 1) Email is the best way to reach out with an update for your customers quickly. The latest product launch, your next big event, and any news about your business are all great topics for regular newsletters. 2) Email marketing is a great way to develop your brand. It gives you a direct line to the email inboxes of your customers or potential customers. 3) One of the immense benefits of email marketing for new businesses is the efficient use of time and budget. Designing a professional email marketing campaign isn't complicated or time-consuming. Sending emails to a large number of subscribers is also very cost-effective. 4) One of the biggest hurdles new business has to overcome is building credibility. By using email marketing, you're able to build credibility by staying in contact wit...

Social media is not just limited to connecting and sharing about oneself with your peers. It has evolved, and with each passing day, social networks are expanding their horizon and are used widely by business owners to market their product/service. As consumers are switching to online platforms, social media campaigns play a crucial role in making or breaking your brand. We can see an example of Zomato’s impeccable marketing strategy wherewith its creativity, consumers go and check their platform and eventually make a food order online. Isn’t that an amazing way of making a sale? In this piece, you’ll get to know everything you need to make a social media campaign successful. Let’s get started: 1. Content: There’s no doubt that content is the king of social platforms. You craft something creative or informational with good presentation skills, and BOOM, you’re viral. Consumers love content that adds value to them. So, when you plan to launch your social media campaign, ensure that you...