What Is Social Media Marketing?

 

Social Media Marketing is the concept of promoting products or services offered by a company (or a professional or a content creator) on various social media platforms. Facebook, Twitter, Linked In, Instagram, YouTube are a few examples of some well-regarded social media platforms.


The brand gets to build and maintain engagement with its target audience via the application of Social Media Marketing.


Thus, that being so, it is a must for every brand to adopt an influential social media strategy, whether we talk about eye-captivating visuals or unique and engaging content material. That’s the sole tact of staying ahead of your competitors in a social networking game!


How Does Social Media Marketing Help Businesses?


As SEO is the backstage team, Social Media Marketing constitutes to be the on-stage actors, the ones who need to perform exceptionally well in front of the target audience. 


The play could, therefore, frame to be a social media campaign. The actors, your posts and content on various social media platforms; and the audience, your ideal buyers!


The play could either be a blockbuster hit or even a flop show. The performance of the actors could either be artistically brilliant or neither of the mentioned. 


And in regards to the same, your target audience could either be impressed by your entire act and would, thereupon, be interested in watching another show with its fellow kins or would neither be concerned in doing any of the specified deeds.


Why utilize It?


Dove, the personal care brand by Unilever, launched its #RealBeauty Campaign in the year 2004. Its social media strategy of utilizing Youtube to depict the stories of real women, or trending the hashtags 


#NoLikesNeeded #MyBeautyMySay #InMyOwnSkin became one of the most appreciated approaches on Social Media. It involved real-life women in its campaign, thereby, customizing its content and making it distinctive from other personal care brands.


Dove absolutely nailed its marketing strategy by talking about a sensitive yet deeply ingrained issue amongst 96% of women around the world, thereupon, humanizing its brand and its promotional engagement.

  


Source: What Is Social Media Marketing?


Location: Lucknow, Uttar Pradesh, India

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